After relatively flat growth in Q3 and October, there’s been a good amount of anxiety around what Holiday might hold. For CPG brands, it has started well enough: Black Friday sales were up 20% YoY, according to Repeat data, with returning customers leading the charge. Their spend was up 25% YoY.
Friday
Friday
Friday
After relatively flat growth in Q3 and October, there’s been a good amount of anxiety around what Holiday might hold. For CPG brands, it has started well enough: Black Friday sales were up 20% YoY, according to Repeat data, with returning customers leading the charge. Their spend was up 25% YoY.