Friday
After relatively flat growth in Q3 and October, there’s been a good amount of anxiety around what Holiday might hold.
For CPG brands, it has started well enough: Black Friday sales were up 20% YoY, according to Repeat data, with returning customers leading the charge. Their spend was up 25% YoY.
We’ll be digging more into the data as the remainder of BFCM plays out. And we’ll report back next week with what we find. But right now: Your customers still want to buy from you.
For now, just know that—contrary to other narratives and perhaps some overaching pessimism—the sky isn’t falling.