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The Repeat Saturday Email
Exploring the intersection of CPG, DTC, and consumer behavior
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Leo @ Repeat
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CAC
What Warby Parker’s definition tells us about their mindset
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Convenience
DTC is a more inconvenient way to shop than we’d like to admit.
Leo @ Repeat
Sep 11
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Assortment
Research into how customers evaluate products may impact how you cross-sell
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Sep 4
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A tweet on a touchy subject
Leo @ Repeat
Aug 28
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Samples
Building habits through free product
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Aug 21
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Feel
Lululemon’s new campaign offers a case study for CPG
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Aug 14
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Trends
Views on the latest Consumer Trends report from Coefficient Capital and Dan Frommer
Leo @ Repeat
Aug 7
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Premiums
If you’re willing to pay them, you should know what you’re getting
Leo @ Repeat
Jul 31
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