One of our favorite lines in recent memory is from Andrea Hernández: “Pantry items want to be seen.” The line, a perfect summation of our current obsession with aesthetics, is also a deeper analysis of something else. As Hernández wrote in a January issue of the Snaxshot…
We’re on a break today. If you’re looking for something to read, head here.
One of the promises of selling direct to consumer is the amount of data we collect on our customers. In a conversation on this topic with a brand…
In 2007, when Urban Daddy wrote a short piece about the new men’s pant brand Bonobos, it sent enough traffic to the site to crash it. Those that did…
One of the more annoying tropes in commerce is the one that begins with “today’s consumer.” There are many ways to round out the statement—be it that…
Earlier this week, IRI released a report detailing consumer spending and category growth/decline during the 2008-2009 recession. Their premise is that…
One of the most interesting juxtapositions of direct-to-consumer businesses is how much the simplicity of acquisition can be juxtaposed with the…
In August, we wrote about the launch of Lululemon’s largest global campaign, “Feel.” At the time, we explored the importance of such a campaign, and…
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