The Repeat Saturday Email

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One of our favorite lines in recent memory is from Andrea Hernández: “Pantry items want to be seen.” The line, a perfect summation of our current…
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We’re on a break today. If you’re looking for something to read, head here.
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One of the promises of selling direct to consumer is the amount of data we collect on our customers. In a conversation on this topic with a brand…
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In 2007, when Urban Daddy wrote a short piece about the new men’s pant brand Bonobos, it sent enough traffic to the site to crash it. Those that did…
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One of the more annoying tropes in commerce is the one that begins with “today’s consumer.” There are many ways to round out the statement—be it that…
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Earlier this week, IRI released a report detailing consumer spending and category growth/decline during the 2008-2009 recession. Their premise is that…
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One of the most interesting juxtapositions of direct-to-consumer businesses is how much the simplicity of acquisition can be juxtaposed with the…
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In August, we wrote about the launch of Lululemon’s largest global campaign, “Feel.” At the time, we explored the importance of such a campaign, and…
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In 1999, a small school from Spokane, Washington went on a run during the NCAA Men’s Basketball Tournament. Gonzaga University—a school that had only…
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Over the summer, we wrote in this space about how DTC subscription models trailed new SaaS subscription trends in terms of thinking and execution (and…
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You might have heard we’re throwing a party tonight at our office. We’ve done this a few times now, and the coolest part is before the party starts…
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Draeger’s Grocery Store in Menlo Park, California is a nice place. Like really nice. Like cooking school in a grocery store nice. 250 types of mustard…
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