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Same, Revisited (A Third Time)
Diligent readers of this newsletter will recall we find trend reports to be most revealing of the fact that we’re all more alike than different. There…
Jul 20
•
Leo Strupczewski
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Same, Revisited (A Third Time)
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Turnaround
Earlier this week, Vera Bradley announced a rebrand that they hope will turn around a flagging brand. (Nine straight quarters of YoY revenue declines…
Jul 13
•
Leo Strupczewski
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Turnaround
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Value
Everyone wants to build a business off highly loyal customers. Where every customer is high value—low effort to manage with a constantly expanding…
Jul 6
•
Leo Strupczewski
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Value
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June 2024
Want
Most of what we need these days is so overrun with options that nothing about what we buy is based on necessity; it’s based on what we want. Which makes…
Jun 29
•
Leo Strupczewski
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Want
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Intent
Intent is a lagging indicator of demand. That’s not to say you don’t need to capture it. You do. But if your entire motion is to capture that which is…
Jun 22
•
Leo Strupczewski
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Intent
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Generators
A few months ago, Ezra Klein—founder of Vox, New York Times and podcast personality—was on the Search Engine podcast talking about media consumption.
Jun 15
•
Leo Strupczewski
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Generators
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Sites
Two things that have been declared “dead” of late:
Jun 8
•
Leo Strupczewski
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Sites
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Morning O’s
Morning O’s, Revisited
Jun 1
•
Leo Strupczewski
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Morning O’s
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May 2024
Break
We’re taking a break today. Enjoy the long weekend.
May 25
•
Leo Strupczewski
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Break
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Everyday
Walmart, home of those “everyday low prices,” is trading at all time highs thanks to a monster earnings report this week (carried by growth with higher…
May 18
•
Leo Strupczewski
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Everyday
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Crush
Apple this week came under fire for its new iPad ad, pulling it from its media plans and saying they “missed the mark.”
May 11
•
Leo Strupczewski
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Crush
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Henry
Web Smith of 2PM sent yesterday a newsletter with the subject line “So long, Henry.”
May 4
•
Leo Strupczewski
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Henry
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