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Optimism
KNO has this cool consumer sentiment metric that we built alongside Common Thread Collective.
Mar 8
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Jeremiah Prummer
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Optimism
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Plays
We have a score at KNO that measures if a brand is using our most impactful features.
Mar 1
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Jeremiah Prummer
2
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Plays
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February 2025
Future
When I was 6 years old, my parents took all $25,000 in equity from their home to open a tiny health food store.
Feb 22
•
Jeremiah Prummer
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Future
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KNO
Around the time we announced the Repeat acquisition, I shared a slide at a company-wide meeting that summarized the way we would begin to think about…
Feb 15
•
Mike Berardo
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KNO
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Tariffs
Tariffs are all the talk right now.
Feb 8
•
Leo Strupczewski
1
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Flows
We’ve spent a lot of time in this newsletter talking about two topics: using loyalty as a merchandising lever and activating loyalty in email.
Feb 1
•
Mike Berardo
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Flows
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January 2025
Finding
One of the weird things about reviews is how, as an industry, we’ve agreed on their impact, yet limited their functionality: A great review program has…
Jan 25
•
Leo Strupczewski
1
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Finding
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Negative
Last week, in pulling some research for our newsletter on objection handling and demographic-based reviews, we were reminded of a study on the optimum…
Jan 18
•
Mike Berardo
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Negative
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Reviews
Perhaps you’d expect it, but this is the biggest time of the year for product reviews.
Jan 11
•
Mike Berardo
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Resolutions
We’ve talked in this space before about using loyalty programs as a merchandising lever, and have even illustrated a few examples.
Jan 4
•
Mike Berardo
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Resolutions
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December 2024
TikTok Shops
Last week, and into this week, the big headline from Dan Frommer’s Consumer Trends Report was that TikTok Shop is now bigger in the US than Shein and…
Dec 21, 2024
•
Mike Berardo
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TikTok Shops
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BFCM, Revisited
In last week’s newsletter, we spent time talking about how returning customers behaved during BFCM compared to the rest of the year.
Dec 14, 2024
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Mike Berardo
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