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Mindshare
There was a line in a Puck article on Outdoor Voices recently that we can’t get out of our minds. Derisively included as a parenthetical, the line (at…
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Leo @ Repeat
Craftsmanship
For almost 10 years now, WXPN, the indie, non-commercial radio station in Philadelphia, has had two slogans: “Rhythms, not algorithms” and “Curated, not…
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Leo @ Repeat
Wallet
Capital One used to ask us what’s in our wallet. Now, it seems, the question’s more about what is our wallet. Earlier this week, Amazon and Shopify made…
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Leo @ Repeat
August 2023
Rebrand
We’ve written in this space before about the dangers of blanding, but that was mostly about what a brand became post-rebrand. There’s a flip side to…
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Leo @ Repeat
N+1
We‘ve written previously about the trap of LTV, saying instead it’s better to focus on landing the next purchase. We wrote it as N+1 > LTV, where N was…
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Leo @ Repeat
Morning O’s, Revisited
You might have heard that Campbell Soup Company bought Sovos Brands (most known in my house for Rao’s, but in others for Noosa) this week. And much like…
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Leo @ Repeat
Reviews
About a month ago, the FTC announced a proposed rule that would ban using fake positive reviews and suppressing honest negative reviews. Buried in it is…
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Leo @ Repeat
2
July 2023
Segment
One of our favorite reads is Dan Frommer’s Consumer Trends report. In his latest, released this week, were two nuggets that felt, roughly, tied: Most…
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Leo @ Repeat
Slow
A couple weeks ago, Ridge CEO Sean Frank wrote a newsletter “Consumer is boring.” It was reminiscent of Ana Andjelic’s classic newsletter “The Rise and…
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Leo @ Repeat
Chasm
In his seminal book “Crossing the Chasm,” Geoffery Moore laid out a strategy to growth for technology companies that has persisted since it was…
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Leo @ Repeat
1
Prime
Until recently, my only YouTube celebrity packaged goods experiences have been as a purchasing agent for older son’s desire to try Mr. Beast’s…
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Leo @ Repeat
Recommendations
Recommendations Meta hit the headlines this week, saying it’ll likely begin using “tens of trillions” of parameters to power content recommendations…
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Leo @ Repeat
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