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Mindshare
There was a line in a Puck article on Outdoor Voices recently that we can’t get out of our minds. Derisively included as a parenthetical, the line (at…
Sep 16
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Leo @ Repeat
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Mindshare
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Craftsmanship
For almost 10 years now, WXPN, the indie, non-commercial radio station in Philadelphia, has had two slogans: “Rhythms, not algorithms” and “Curated, not…
Sep 9
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Leo @ Repeat
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Wallet
Capital One used to ask us what’s in our wallet. Now, it seems, the question’s more about what is our wallet. Earlier this week, Amazon and Shopify made…
Sep 2
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Leo @ Repeat
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Wallet
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August 2023
Rebrand
We’ve written in this space before about the dangers of blanding, but that was mostly about what a brand became post-rebrand. There’s a flip side to…
Aug 26
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Leo @ Repeat
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Rebrand
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N+1
We‘ve written previously about the trap of LTV, saying instead it’s better to focus on landing the next purchase. We wrote it as N+1 > LTV, where N was…
Aug 19
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Leo @ Repeat
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N+1
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Morning O’s, Revisited
You might have heard that Campbell Soup Company bought Sovos Brands (most known in my house for Rao’s, but in others for Noosa) this week. And much like…
Aug 12
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Leo @ Repeat
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Morning O’s, Revisited
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Reviews
About a month ago, the FTC announced a proposed rule that would ban using fake positive reviews and suppressing honest negative reviews. Buried in it is…
Aug 5
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Leo @ Repeat
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July 2023
Segment
One of our favorite reads is Dan Frommer’s Consumer Trends report. In his latest, released this week, were two nuggets that felt, roughly, tied: Most…
Jul 29
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Leo @ Repeat
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Segment
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Slow
A couple weeks ago, Ridge CEO Sean Frank wrote a newsletter “Consumer is boring.” It was reminiscent of Ana Andjelic’s classic newsletter “The Rise and…
Jul 22
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Leo @ Repeat
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Slow
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Chasm
In his seminal book “Crossing the Chasm,” Geoffery Moore laid out a strategy to growth for technology companies that has persisted since it was…
Jul 15
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Leo @ Repeat
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Chasm
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Prime
Until recently, my only YouTube celebrity packaged goods experiences have been as a purchasing agent for older son’s desire to try Mr. Beast’s…
Jul 8
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Leo @ Repeat
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Prime
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Recommendations
Recommendations Meta hit the headlines this week, saying it’ll likely begin using “tens of trillions” of parameters to power content recommendations…
Jul 1
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Leo @ Repeat
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