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Reviews
Perhaps you’d expect it, but this is the biggest time of the year for product reviews.
Jan 11
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Mike Berardo
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Reviews
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The Messy Middle
Feb 27, 2021
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Leo Strupczewski
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The Messy Middle
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Outposts
Nov 6, 2021
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Leo Strupczewski
4
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Outposts
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Audience
Apr 9, 2022
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Leo Strupczewski
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Audience
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Values
Jan 15, 2022
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Leo Strupczewski
5
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Values
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Resolutions
We’ve talked in this space before about using loyalty programs as a merchandising lever, and have even illustrated a few examples.
Jan 4
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Mike Berardo
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Resolutions
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TikTok Shops
Last week, and into this week, the big headline from Dan Frommer’s Consumer Trends Report was that TikTok Shop is now bigger in the US than Shein and…
Dec 21, 2024
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Mike Berardo
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TikTok Shops
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BFCM, Revisited
In last week’s newsletter, we spent time talking about how returning customers behaved during BFCM compared to the rest of the year.
Dec 14, 2024
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Mike Berardo
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BFCM, Revisited
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Exploring the under-explored side of customer loyalty in DTC.
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