The Repeat Saturday Email

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The word retention doesn’t sit quite right when we think about consumer behavior
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Earlier this fall, as Warby Parker and Allbirds filed to go public, it seemed as if everyone in the consumer world was pouring over their S-1…
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During the height of our COVID fears, when we were bleaching anything we brought into our homes, there were a series of photos and news stories that…
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One of the most interesting juxtapositions of direct-to-consumer businesses is how much the simplicity of acquisition can be juxtaposed with the…
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In “This is Not a T Shirt,” streetwear co-founder Bobby Hundreds wrote that collaborations should “help layer the brand’s narrative and plant deeper…
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It’s the last Saturday of the year. If you’re up for reading, here are five of our favorite newsletters from the year: The Messy Middle. The word…
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To grow outside of a hyper-niched space, simple may be the key.
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Over the summer, we wrote in this space about how DTC subscription models trailed new SaaS subscription trends in terms of thinking and execution (and…
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Even as things change, they’re often still the same.
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Everyone, it seems, is talking about building community. Sometimes, it builds itself.
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We are, as Phillip Jackson (Rightpoint/Future Commerce) meme’d yesterday, in the heart of “trends report” season. (We found this tweet especially funny…
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In August, we wrote about the launch of Lululemon’s largest global campaign, “Feel.” At the time, we explored the importance of such a campaign, and…
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