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Negative
Last week, in pulling some research for our newsletter on objection handling and demographic-based reviews, we were reminded of a study on the optimum…
Jan 18
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Mike Berardo
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Negative
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Finding
One of the weird things about reviews is how, as an industry, we’ve agreed on their impact, yet limited their functionality: A great review program has…
Jan 25
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Leo Strupczewski
1
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Finding
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Tariffs
Tariffs are all the talk right now.
Feb 8
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Leo Strupczewski
1
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KNO
Around the time we announced the Repeat acquisition, I shared a slide at a company-wide meeting that summarized the way we would begin to think about…
Feb 15
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Mike Berardo
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KNO
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Plays
We have a score at KNO that measures if a brand is using our most impactful features.
Mar 1
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Jeremiah Prummer
2
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2
Flows
We’ve spent a lot of time in this newsletter talking about two topics: using loyalty as a merchandising lever and activating loyalty in email.
Feb 1
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Mike Berardo
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Flows
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Operations
Note: Our team released a very cool benchmark report this week that challenges the way you think about loyalty programs.
Apr 12
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Jeremiah Prummer
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Operations
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(More) Optimism
Note: If you want to more data to better understand this macro environment or how loyalty fits, let me know.
Apr 26
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Jeremiah Prummer
1
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(More) Optimism
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Future
When I was 6 years old, my parents took all $25,000 in equity from their home to open a tiny health food store.
Feb 22
•
Jeremiah Prummer
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Incremental
Everyone wants everything to be incremental now.
Mar 15
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Jeremiah Prummer
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Incremental
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Forward
One of the most important things a brand can be doing right now is pulling demand forward.
Apr 19
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Jeremiah Prummer
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Forward
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Spend
Earlier this week, I had some conversations on Twitter about the potential of ChatGPT’s new shopping feature.
May 3
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Leo Strupczewski
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Spend
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