Last week, Western Wise CEO Will Watters caused a stir on LinkedIn with his post that his brand had turned off Meta ads to preserve cash. Instead of just preserving cash, however, Western Rise grew on the back of organic content. It doubled its revenue over January 2023 via 40% higher AOV and a 4% conversion rate. 56% of the revenue came from returning customers, Watters said, but he didn’t share how the brand’s revenue typically splits between new versus returning customers.
"The DTC space talks a lot about building brand, what “brand” means, and when it’s the right time to invest there. But by and large, DTC is not a brand space. It is a direct-response space with good branding."
the streets needed Saturday Leo Bangers to make an appearance. hell yes.
"The DTC space talks a lot about building brand, what “brand” means, and when it’s the right time to invest there. But by and large, DTC is not a brand space. It is a direct-response space with good branding."
the streets needed Saturday Leo Bangers to make an appearance. hell yes.