One of the more annoying tropes in commerce is the one that begins with “today’s consumer.” There are many ways to round out the statement—be it that they’re busier than ever, have more choice than ever, or are less loyal than ever. None of these are helpful to a brand (in fact, they’re more helpful to consultants and vendors looking to sell a brand something), and, to us, the most annoying version of this has to do with loyalty.
Tropes
Tropes
Tropes
One of the more annoying tropes in commerce is the one that begins with “today’s consumer.” There are many ways to round out the statement—be it that they’re busier than ever, have more choice than ever, or are less loyal than ever. None of these are helpful to a brand (in fact, they’re more helpful to consultants and vendors looking to sell a brand something), and, to us, the most annoying version of this has to do with loyalty.