A couple years ago, we wrote in this space about the different types of loyalty.
emotional attachment and memory work together to boost retention and repeat rates in crowded categories. Without the former, as you say, you're selling to a human's shopping routine and easily get bumped.
emotional attachment and memory work together to boost retention and repeat rates in crowded categories. Without the former, as you say, you're selling to a human's shopping routine and easily get bumped.