A couple years ago, we wrote in this space about the different types of loyalty. From that newsletter: If you were to attempt an answer at those questions, you might start with further defining loyalty into at least two types: Attitudinal. Loyalty driven by a customer’s brand preference. Usually rooted in emotion.
emotional attachment and memory work together to boost retention and repeat rates in crowded categories. Without the former, as you say, you're selling to a human's shopping routine and easily get bumped.
emotional attachment and memory work together to boost retention and repeat rates in crowded categories. Without the former, as you say, you're selling to a human's shopping routine and easily get bumped.