When I was in college, my mom started giving me a small gift at Christmas: a bar of Kiehl’s Ultimate Man Soap. She was a fan of the brand and, during Kiehl’s tent pole events, would stock up on a few of her favorites. It was an otherwise expensive brand for her, but she had progressed a lot in her career, and I think Kiehl’s became one of those brands that meant more to her because of what it represented (“I can afford this now”) than anything else.
Soap
Soap
Soap
When I was in college, my mom started giving me a small gift at Christmas: a bar of Kiehl’s Ultimate Man Soap. She was a fan of the brand and, during Kiehl’s tent pole events, would stock up on a few of her favorites. It was an otherwise expensive brand for her, but she had progressed a lot in her career, and I think Kiehl’s became one of those brands that meant more to her because of what it represented (“I can afford this now”) than anything else.