A couple weeks ago, Ridge CEO Sean Frank wrote a newsletter “Consumer is boring.” It was reminiscent of Ana Andjelic’s classic newsletter “The Rise and Fall of GMO Brands*” in that it advocated for slower, more deliberate brand building to create durability.
Slow
Slow
Slow
A couple weeks ago, Ridge CEO Sean Frank wrote a newsletter “Consumer is boring.” It was reminiscent of Ana Andjelic’s classic newsletter “The Rise and Fall of GMO Brands*” in that it advocated for slower, more deliberate brand building to create durability.