This is our annual reminder that you’ll start seeing—if you haven’t already—a lot of trend reports. You can skip them. At best, maybe, skim them. Your category, your customer, your marketing channels… they all will be more similar to the 2022 versions of themselves than different. And, if we’re wrong about that, it will be for a reason none of the reports prognosticated.
Same, Revisited
Same, Revisited
Same, Revisited
This is our annual reminder that you’ll start seeing—if you haven’t already—a lot of trend reports. You can skip them. At best, maybe, skim them. Your category, your customer, your marketing channels… they all will be more similar to the 2022 versions of themselves than different. And, if we’re wrong about that, it will be for a reason none of the reports prognosticated.