The hottest word in CPG right now is omnichannel. As long-time readers of this newsletter know, we’re fans of distribution. We have, in fact, gone so far as to state that DTC is a more inconvenient channel than most would like to admit. Getting into retail, selling on marketplaces, striking deals that help you reach your customers in more accessible, more convenient channels is a salve to that. We’re fans.
Omni
Omni
Omni
The hottest word in CPG right now is omnichannel. As long-time readers of this newsletter know, we’re fans of distribution. We have, in fact, gone so far as to state that DTC is a more inconvenient channel than most would like to admit. Getting into retail, selling on marketplaces, striking deals that help you reach your customers in more accessible, more convenient channels is a salve to that. We’re fans.