In 2007, when Urban Daddy wrote a short piece about the new men’s pant brand Bonobos, it sent enough traffic to the site to crash it. Those that did reach the site found a “Why Bonobos?” section on the homepage. “Bonobos are pants that solve problems,” the site read. “1. Most men’s pants do not fit well, 2. Those that do fit well are hard to find, 3. We’re tired of jeans. Bonobos are the answer.”
Launch
Launch
Launch
In 2007, when Urban Daddy wrote a short piece about the new men’s pant brand Bonobos, it sent enough traffic to the site to crash it. Those that did reach the site found a “Why Bonobos?” section on the homepage. “Bonobos are pants that solve problems,” the site read. “1. Most men’s pants do not fit well, 2. Those that do fit well are hard to find, 3. We’re tired of jeans. Bonobos are the answer.”