Earlier this week, IRI released a report detailing consumer spending and category growth/decline during the 2008-2009 recession. Their premise is that the current environment feels a lot like the recession environment, and, if they are right, there are positioning lessons in the data.
Indulgence
Indulgence
Indulgence
Earlier this week, IRI released a report detailing consumer spending and category growth/decline during the 2008-2009 recession. Their premise is that the current environment feels a lot like the recession environment, and, if they are right, there are positioning lessons in the data.