Back when this newsletter was in its infancy, we discussed findings from IRI’s 2020 CPG Growth Leaders Report. A key takeaway from that report was the fact that the CPG market was bifurcating: “Large CPG innovation and hyper-targeted small CPGs” were increasing premiums at the top-end of the market, while more value brands and private labels are capturing more of the rest of the market.
Elasticity, Revisited
Elasticity, Revisited
Elasticity, Revisited
Back when this newsletter was in its infancy, we discussed findings from IRI’s 2020 CPG Growth Leaders Report. A key takeaway from that report was the fact that the CPG market was bifurcating: “Large CPG innovation and hyper-targeted small CPGs” were increasing premiums at the top-end of the market, while more value brands and private labels are capturing more of the rest of the market.