Two weeks ago, we wrote in this space about how returning customers growth looked a lot different than overall DTC CPG growth. Now, the numbers for Q2 and the first half of the year are final. In Q2, new customer acquisition declined 8% YoY and returning customer revenue increased 25%. (Q1 didn’t look much different.)
DTC
DTC
DTC
Two weeks ago, we wrote in this space about how returning customers growth looked a lot different than overall DTC CPG growth. Now, the numbers for Q2 and the first half of the year are final. In Q2, new customer acquisition declined 8% YoY and returning customer revenue increased 25%. (Q1 didn’t look much different.)