We can’t quite put our finger on when it happened exactly, but the tone around DTC shifted a few months ago. It’s been curious to watch: What once was billed as an unfair advantage—especially for CPG brands—is now, almost, considered anything but. Why?
DTC, Revisited
DTC, Revisited
DTC, Revisited
We can’t quite put our finger on when it happened exactly, but the tone around DTC shifted a few months ago. It’s been curious to watch: What once was billed as an unfair advantage—especially for CPG brands—is now, almost, considered anything but. Why?