If you were to overlay Geoffrey Moore’s Crossing the Chasm visualization with Gartner’s Hype Cycle wave, you end up with a curious (yet maybe predictable) scenario: The trough of disillusionment (from Gartner’s Hype Cycle) overlaps with Moore’s Early Majority.
Disillusionment
Disillusionment
Disillusionment
If you were to overlay Geoffrey Moore’s Crossing the Chasm visualization with Gartner’s Hype Cycle wave, you end up with a curious (yet maybe predictable) scenario: The trough of disillusionment (from Gartner’s Hype Cycle) overlaps with Moore’s Early Majority.