We caught two Twitter conversations this week that, on the surface, are entirely different, but have an underlying thread that are deeply linked. First, this one: Then, this one: To our mind, these two lines of thinking are tied to the same problem: the growth playbook is overly tied to direct response advertising. And direct response advertising near fully relies on algorithmic audience selection.
Direct
Direct
Direct
We caught two Twitter conversations this week that, on the surface, are entirely different, but have an underlying thread that are deeply linked. First, this one: Then, this one: To our mind, these two lines of thinking are tied to the same problem: the growth playbook is overly tied to direct response advertising. And direct response advertising near fully relies on algorithmic audience selection.