It’s become dogma that one of the most valuable assets of DTC is the data it delivers. I had a boss many years ago, though, who told me there were two types of data: interesting and actionable. And DTC, in my experience, is best at delivering more of the former than the latter.
Data
Data
Data
It’s become dogma that one of the most valuable assets of DTC is the data it delivers. I had a boss many years ago, though, who told me there were two types of data: interesting and actionable. And DTC, in my experience, is best at delivering more of the former than the latter.