Three times in two weeks now, we’ve read or listened to someone talk about running counter to prevailing wisdom. First, it was venture capitalist Tomasz Tunguz on his blog: “The opposite of a good idea is a good idea” then it was Liquid Death CEO Mike Cessario on the Uncensored CMO podcast:
Counter
Counter
Counter
Three times in two weeks now, we’ve read or listened to someone talk about running counter to prevailing wisdom. First, it was venture capitalist Tomasz Tunguz on his blog: “The opposite of a good idea is a good idea” then it was Liquid Death CEO Mike Cessario on the Uncensored CMO podcast: