It was always going to go this way—and it’s not Apple’s fault. The popular refrain as it relates to DTC’s struggles with higher CAC has been that Apple stepped in and ruined the party. That the “arbitrage era” was over. We have tried to stay away from discussing that narrative here, because, frankly, stating that Direct-To-Consumer’s existence was reliant on arbitrage is factually inaccurate (the history of DTC businesses is far older and more storied than
Confidence
Confidence
Confidence
It was always going to go this way—and it’s not Apple’s fault. The popular refrain as it relates to DTC’s struggles with higher CAC has been that Apple stepped in and ruined the party. That the “arbitrage era” was over. We have tried to stay away from discussing that narrative here, because, frankly, stating that Direct-To-Consumer’s existence was reliant on arbitrage is factually inaccurate (the history of DTC businesses is far older and more storied than