About ten years before fast food brands entered the “chicken sandwich wars,” How Brands Grow author Byron Sharp illustrated competitor sets by offering a prescient example of how categories tend to blend for customers and create larger brand competition than marketers often consider.
Competitors
Competitors
Competitors
About ten years before fast food brands entered the “chicken sandwich wars,” How Brands Grow author Byron Sharp illustrated competitor sets by offering a prescient example of how categories tend to blend for customers and create larger brand competition than marketers often consider.