this really resonates; nothing turns me off more than Yet Another OverProduced VC Backed Millenial CPG.
you know the ones. the branding is slick....to a fault. the packaging is really well done, but safe (so they can stop going DTC and get into Whole Foods as soon as they get their A round).
Beverage--looking at you, every single """Social Alternative To Alcohol"""--is especially phony feeling these days.
gimme the dudes who didnt have an MBA pedigree and a $500k friends and family round....if the product is hittin, i'll happily spread the word for those folks way more than i ever would Yet Another VC CPG.
this really resonates; nothing turns me off more than Yet Another OverProduced VC Backed Millenial CPG.
you know the ones. the branding is slick....to a fault. the packaging is really well done, but safe (so they can stop going DTC and get into Whole Foods as soon as they get their A round).
Beverage--looking at you, every single """Social Alternative To Alcohol"""--is especially phony feeling these days.
gimme the dudes who didnt have an MBA pedigree and a $500k friends and family round....if the product is hittin, i'll happily spread the word for those folks way more than i ever would Yet Another VC CPG.
Glad this one hit for you! If you’ve never read this Nantucket Nectars profile, give it a read; I bet you’ll like it: https://www.nytimes.com/1997/09/17/business/sailing-rising-tide-juice-almost-accidental-success-nantucket-nectars.html