One of the most interesting juxtapositions of direct-to-consumer businesses is how much the simplicity of acquisition can be juxtaposed with the complexity of retention. After all, as Ben Thompson from Stratechery previously wrote, “one of the hallmarks of the Internet is that the entire funnel is often compressed into a single Facebook ad that you might only see for a fraction of a second.”
Audience
Audience
Audience
One of the most interesting juxtapositions of direct-to-consumer businesses is how much the simplicity of acquisition can be juxtaposed with the complexity of retention. After all, as Ben Thompson from Stratechery previously wrote, “one of the hallmarks of the Internet is that the entire funnel is often compressed into a single Facebook ad that you might only see for a fraction of a second.”