We’ve written in this space before about the dangers of blanding, but that was mostly about what a brand became post-rebrand. There’s a flip side to that: what a brand leaves behind. We were reminded of this element in this AdAge piece, but also something that hit a little closer to home for us.
Rebrand
Rebrand
Rebrand
We’ve written in this space before about the dangers of blanding, but that was mostly about what a brand became post-rebrand. There’s a flip side to that: what a brand leaves behind. We were reminded of this element in this AdAge piece, but also something that hit a little closer to home for us.