A few weeks ago, we wrote in this space about how a few notable ads of late were more highly produced than the “ugly” trend meant to evoke authenticity. In it, we suggested brands adopting a more polished look knew something others didn’t: that content distribution rules were changing and higher production quality is the next “arbitrage moment.”
Produced, Revisited
Produced, Revisited
Produced, Revisited
A few weeks ago, we wrote in this space about how a few notable ads of late were more highly produced than the “ugly” trend meant to evoke authenticity. In it, we suggested brands adopting a more polished look knew something others didn’t: that content distribution rules were changing and higher production quality is the next “arbitrage moment.”