We‘ve written previously about the trap of LTV, saying instead it’s better to focus on landing the next purchase. We wrote it as N+1 > LTV, where N was the last purchase. The idea, roughly, was that compressing LTV might ultimately sell the brand short in the long run.
N+1
N+1
N+1
We‘ve written previously about the trap of LTV, saying instead it’s better to focus on landing the next purchase. We wrote it as N+1 > LTV, where N was the last purchase. The idea, roughly, was that compressing LTV might ultimately sell the brand short in the long run.