There was a line in a Puck article on Outdoor Voices recently that we can’t get out of our minds. Derisively included as a parenthetical, the line (at the end of this pull quote, because the lead up feels like solid context), read as follows … Founded by Tyler Haney and Matt McIntyre in 2012 or 2013, depending on whom you ask, its rise and influence on the way people dress was documented by dozens of outlets… as was its spectacular fall, which perfectly encapsulated the tension that develops when venture capitalists look for fast, profitable growth in apparel companies that require a longer timeline to develop… By the time Haney was ousted as C.E.O. in early 2020, Outdoor Voices was losing money on something like $74 million a year in gross sales, according to this deck. (Mindshare over market share!)
Mindshare
Mindshare
Mindshare
There was a line in a Puck article on Outdoor Voices recently that we can’t get out of our minds. Derisively included as a parenthetical, the line (at the end of this pull quote, because the lead up feels like solid context), read as follows … Founded by Tyler Haney and Matt McIntyre in 2012 or 2013, depending on whom you ask, its rise and influence on the way people dress was documented by dozens of outlets… as was its spectacular fall, which perfectly encapsulated the tension that develops when venture capitalists look for fast, profitable growth in apparel companies that require a longer timeline to develop… By the time Haney was ousted as C.E.O. in early 2020, Outdoor Voices was losing money on something like $74 million a year in gross sales, according to this deck. (Mindshare over market share!)