Jingle
We made a jingle:
It’s weird, it’s corny, it’s somewhat out of left field. And yet it’s purposeful.
We don’t spend much time talking Repeat here, but this decision seems somewhat worth discussing because it relates to a lot of what we talk about here.
From a growth perspective, we invest most of our energy in trying to reach as much of our market as quickly and frequently as possible. To do this, we skew more toward traditional consumer marketing than traditional SaaS marketing.
For starters, it’s more fun. It’s also beneficial.
More people learn about Repeat, start using Repeat and lean into using Repeat more when our marketing is broad-based and attention-grabbing. The more we're able to get people to pay attention (and then keep their attention), the more willing they end up being to learn about us, try new stuff we recommend, and pay for the product.
We think a jingle can be part of that.
If you look at the market for attention, roughly two “mega” trends appear to be happening:
the 90s are cool
algorithms are forcing most feeds to feel the same
Yet the trends don’t appear to be converging in a content creation way. In other words, in-feed content doesn’t look, sound or feel 90s.
But what if it did? Would that break a pattern and capture attention?
This is what we’re seeking to do. We’re going to validate it through a jingle.