Favorites
In what’s become something a tradition on the last Saturday of the year here, we’re sharing a few of our favorite (and your favorite) newsletters from 2023:
Elasticity, Again. You can probably raise your prices.
1989. Airbnb and the case for brand marketing.
Produced. Air, Siete and the case for brand marketing.
BIGFACE. Higher CAC for everyone, thanks to the celebrity-packaged goods.
Celebrity, Revisited (Again). It’s costing Mr. Beast a lot to compete against Hershey’s.
We write each week with no intended topic in mind, but you can see from the above that two themes prevailed: brand and celebrity. A few more posts along these themes didn’t make the favorites cut.
Maybe we’re just attuned to both, but maybe it’s also the predominant landscape of the times.