Customers

Camp, the made-for-Millennials version of Toys R Us, is liquidating its inventory right now: 40% off everything to build up cash after having all its money frozen in Silicon Valley Bank.

The site was so slow yesterday that we couldn’t get the Lego category page to load. Today, there are only a few items left and gift cards are the main item being pushed on the homepage.

Customers may save a business at its most critical juncture.

This wouldn’t be the first time.

In fact, last year, Winter Water Factory (the made-for-Millenials version of Carter’s) was saved by customers when they recalled all their baby clothes with snaps. Instead of refunds, customers took store credits to help keep the business afloat.

We could wax poetic about the beauty of commerce, but that’s really not our style.

It is a reminder, though, that if you treat your customers well they will reciprocate. Sometimes, even more than that.