Two years ago, soccer star Cristiano Ronaldo—the world’s most-followed Instagram account—caused a stir by removing two bottles of Coke from a press conference table, grabbing a bottle of water instead and shouting “water.” Sports press conferences had always been a platform for statements. But no one—certainly no one of Ronaldo’s stature—had ever blatantly erased a global sponsor like that. The beverage giant’s shares dropped by more than 1.5% that day, knocking out $4B in value.
back on our banger ish i see