Beta

We’ve spent a lot of time in this newsletter of late talking about AI and the way that might change brands. Namely, in the way brands might need to more actively listen to customers and get more specific in their messaging.

Stamped is getting ready to take our first steps into helping brands navigate that change.

In the next few weeks, we’re going to be entering a private beta on a new product that will have you rethinking what Stamped offers by combining a new take on reviews and weaving that together with the best aspects of KnoCommerce, Repeat and Loyalty.

As an example: Do you expect every customer to experience value from each of your products at the same time? Regardless of what they bought? If the answer is “no, that moment of value often differs by product,” are you factoring that into your review request?

If you said “no” again, then you’re part of the majority. It’s pretty rare for a brand to engineer that type of experience. Mostly because that form of listening that sounds great in practice, but is tough to do in reality.

Most brands don’t have the resources to run such an analysis. They don’t have time to listen to their customers, if you will. But if reviews matter, how much could that help?

Our new product will solve that problem for you. It will listen to when customers are most likely to review a particular product, and send the review request at that time.

And when those reviews are submitted and approved? It will show the most relevant reviews to people based on qualitative information gleaned from KnoCommerce and demographic information pulled from user accounts, IP addresses, and the like.

The result is a reviews tool that actively listens to what your customers are saying and takes action on that.

In one respect, this feels like it’s maybe long overdue. Reviews has been a quiet, almost boring space for awhile now. In another respect, this feels like it’s maybe the perfect time to do this—and not because it’s overdue. But because the consumer technology landscape is shifting.

In a world where ChatGPT earns more of our attention, product functionality—and how that product fits a consumer’s particular goals, lifestyle, values, etc—will likely matter more than ever before. Branding will matter, yes, and so will customer experience, but discovery will likely be fed as much by how well something delivers on its promise—as opposed to today’s discovery engines, which are primarily oriented to the promise itself.

And the best source from which to understand whether a product delivers on that promise is that product’s customer base (i.e., those who have already experienced whether the product met its promise). That information is really just word of mouth extending into more channels in more authentic ways.

And we’re excited to make that happen.

If you want to explore what that looks like early, join our waitlist. We’re excited to hear from you.