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It’s the last Saturday of the year. If you’re up for reading, here are five of our favorite newsletters from the year:
The Messy Middle. The word retention doesn’t sit quite right when we think about consumer behavior.
Drops. Not all retention efforts need to look that way.
Doge. We meme’d the market; what’s that mean for brands?
Easy. We often confuse reducing friction with making it easier to buy.
Loyalty. What we mean can be too vague or misaligned with what’s needed.
Thanks for reading this year. See you January 1.