In “This is Not a T Shirt,” streetwear co-founder Bobby Hundreds wrote that collaborations should “help layer the brand’s narrative and plant deeper roots with your audience.” He wrote: “Collaborations should enhance your brand, tell another side that people don’t know about. Make you multifaceted instead of one-dimensional.”
Drops
Drops
Drops
In “This is Not a T Shirt,” streetwear co-founder Bobby Hundreds wrote that collaborations should “help layer the brand’s narrative and plant deeper roots with your audience.” He wrote: “Collaborations should enhance your brand, tell another side that people don’t know about. Make you multifaceted instead of one-dimensional.”